OLIVIA GARDEN NEW BRANDING
Over the past 50 years, Olivia Garden has grown and evolved. Now, they decided to adapt their logo and change it to a refreshing new version. With this new logo, the companywantsto end the difficult year of 2020 beautifully and start a promising 2021 withlots of success ahead! “We realized in many talks to hairdressers across Europe in the past years, that they all love to work with our brushes andshearsor other tools, but they mostly refer to their “Fingerbrush”, “Ceramic+Ion” or “SilkCut Scissors”,said Sebastian Werner fromthe marketing department. “We are proud thatthese products add anincredible value to the daily work in the salon.This creates a growing communityof stylists who love our tools. With making the brand more visible on the products in the future, we make a big step to let the community growaround the brand Olivia Garden”.
The new Logo is no revolution, but an evolution from the former Logo of the brand, still using the interlocking letters O andG, but translating it to more modern times. It was developed internally by the design team of Olivia Garden in Europe”, said Justine Willems, Graphic Designer at Olivia Garden.